Sze Lin Teo

2018 — 2026

BVLGARI (JWA)

Regional Marketing Director · Singapore

Led a regional marketing team of 11 across 7 South Asia-Pacific markets, owning brand strategy, budgets, agency partnerships and client engagement.

• High Jewelry destination experiences consistently achieving ~10× ROI — Siem Reap 2025 (85 HNW client couples) and Bhutan 2019 (60), full property buy-out of BVLGARI Resort Bali Mediterranea 2023, Garden of Eden in Bangkok, Four Seasons 
• Integrated Marketing Campaigns for Serpenti Light Up at ION Orchard (2019), ICONSIAM, Bangkok (2022), MBS Re-opening Event with Magnifica HJ Event laucnh at MBS Sands Theatre  
• Led boutique opening events at ION Orchard (2018), ICONSIAM (2019), Union Square, Ho Chi Minh City (2021) and The Exchange TRX, Kuala Lumpur (2024).
• Led the 2020 e-commerce launch in Singapore and launched a digital High Jewelry catalogue that facilitated sales during COVID.
• Directed PR, celebrity and KOL strategy; secured CEO interviews on Bloomberg and CNBC Asia.

2013 — 2017

Benefit Cosmetics

Regional Marketing Director · Hong Kong

Owned marketing strategy, budget allocation and regional KPIs across 13 APAC markets.

• Led the strategic China e-commerce relaunch (2016), driving new-to-brand acquisition and revenue growth.
• Created a mini web series with product placements that strengthened brand narrative mainly in China, subsequently cascading to the rest of Asia.

2012 — 2013

Parfums Christian Dior

Regional Category Manager · Hong Kong

Set regional Make-Up & Fragrance strategy across South Asia Pacific, localising go-to-market through consumer insight.

2010 — 2012

L'Oréal (Scental)

Area Manager · Hong Kong

Managed Biotherm, Shu Uemura and Kiehl's travel retail across Korea, Japan and Mid-Pacific — HK$920M annual revenue, +28% YoY.